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creative way of publicity

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Fri, 2007-03-30 05:30 — wahlau    

presenting Jean-claude!

I come across this site offering backgammon online-game - http://www.BackgammonMasters.com. First of all i thought it is just another online game site, but after looking a little longer, it has pretty eye-catching way of publicity - an animated tiger leading the gamers in different episodes of video. His name is Jean-Claude, a french name :) In the video, you can see how Jean-Claude with his unique style introduced himself, and how he started small as he join Maxim :) I must say the animated video is nicely done, and it does bring one closer to the site - you will tend to get curious and will follow what he will tell next. 
 
The video in the site now is just a sneak peak. Soon the site will roll out a 5 parts video to promote and teach how one can achieve great results with the right attitude. the title of the videos is called "Life according to Jean-Claude". Take a look, you might find it interesting too. From the picture of the right, you can see Jean-Claude (i keep thinking of Jean-Claw :P) on his 70s mafia like outfit. cute indeed.
 
the videos can be also passed on to other people, to recommend the site to friends. So this will also give a new idea for matketting - use multimedia and video to promote a site. 
 
back to the offer of the site. It provides free software for potential gamers. The software contains 3 games -
backgammon, poker and perudo (Liar's Dice). I personally learnt backgammon from my wife. She kind of like the game, and we played quite some games with yahoo games. Perhaps it is time to try out backgammonmasters.com :) It is a nice game nevertheless. If you like these games, this is the right place to test them out. The site mentioned that is uses ground-breaking and original approach to promote and establish their skill game software in the online game market.
 
for expert players, the site also offer playing with money. Well, it will be like playing the back with real money, and when you win you get the moolah. I won't recommend you to start with that. You should make sure you know what you are doing. of course, you can play without money, just for fun and to learn. After all, it is just a game, right?
 
following is their press release: 
http://www.BackgammonMasters.com is using a ground-breaking and original approach to promote and establish their skill game software in the online game market. Introducing the #1 Player at BackgammonMasters, Jean-Claude the animated tiger. BackgammonMasters creates a new dimension in online backgammon branding in their 5 part interactive animation series titled 'Life According to Jean-Claude'. Jean Claude -
Backgammon Masters Animated Tiger Movie BackgammonMasters brought this character to in a well-designed and cleverly scripted effort to illustrate to a wide audience the appeal of backgammon as a skill game truly loved and played by all people, from all walks of life from around the world. Jean Claude is BackgammonMasters' pioneering mascot who is setting a new standard in online game entertainment. Viewers win prizes for trivia questions after viewing, and are offered rewards for suggestion any script ideas used. Clips can be easily forwarded to
friends who will create the viral marketing buzz that only a character like Jean-Claude is capable of generating. "BackgammonMasters creates a new dimension in online backgammon branding in their 5 part interactive animation series titled 'Life According to Jean-Claude'." In the series we are exposed to a hilarious explanation and comparison by Jean-Claude of how to succeed at everything from playing backgammon to chopping onions, to fulfilling ones dreams and make important life choices. In the opening clip we, find Jean-Claude, a tiger, humoristic, mafia type, dressed in 70's clothes (bell-bottoms and cream-colored shoes, a button-up shirt with a dice print and a large dollar sign chain around his neck) sitting in his trailer in the used junk car lot he manages. No, he doesn't feel pathetic or sad amidst the junk, on the contrary. He is full of street smarts obtained during his many years in the University of Life. BackgammonMasters has maintained a high profile in the news lately not only because of Jean-Claude, they also recently launched a 3-in-1 game lobby offering games such as Backgammon, Poker and Perudo (Liar's Dice), all in one download. To get a sneak peak at the animations go to: http://www.backgammonmasters.com/jc.html To download the BackgammonMasters 3-in-1 free software go to: www.backgammonmasters.com Report by Gammonish.com - online backgammon resource for news and information. To learn more about the backgammon game and online backgammon rules visit http://www.gammonish.com.
 
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